GoTrack records every click on your tracking links, matches each conversion to the ad and placement that paid for it, sends it back to the ad platform you bought from and sets your ad spend against revenue. You see profit and ROI per source, campaign and zone. It is the tracker built into GoAdserver.
Build a link per offer and traffic source with a live preview. Pick several offers and it becomes a smartlink: each click goes to the best-earning offer whose targeting fits the visitor, with a fallback offer for the rest.
Affiliate networks report conversions by server-to-server postback, with up to 26 labelled conversion types. Where S2S is not possible, use a pixel, iframe, JavaScript or Google Tag Manager snippet.
Send each conversion back to the platform you bought the click on: a postback URL for ad networks, or the Conversions APIs of Meta, TikTok, Snapchat, Pinterest, Microsoft, LinkedIn and Google.
Connect your ad accounts and spend is imported every day, so profit, ROI, EPC and CPA sit next to clicks and conversions per offer, source, country and device.
Pass up to 11 values per click, such as zone, creative or campaign. Name each slot and report on it, alone or split by traffic source.
Rules pause sources, change bids, alert you or block losing placements. Agentic Media Buying judges every placement on revenue against cost and acts within limits you set.
A configurable start page with tracker overview, offer, tracking link and source panels. Add, resize and reorder them as you like.
Offers with destination URL, payout, conversion types, caps, geo targeting and a failover offer for when one is capped.
Register the networks your offers come from, with 70+ templates that already know their postback macros, currency and payout format.
Build, search and manage links by source, offer and tag. Bind a link to its campaign on the ad network for exact cost.
The platforms you buy from, each with its macro template and the conversions it should receive back.
Connect your accounts at traffic networks to import spend, watch your balance and let rules act on your campaigns. Every call is logged.
Overview, performance, clicks, GEO, devices and custom parameters, with cost, profit and ROI next to every number.
Postback URLs per affiliate network and conversion type, outbound postbacks per source, and a log of every call.
Pixel, iframe, JavaScript and Google Tag Manager snippets for partners that cannot fire a server-to-server postback.
Conditions on EPC, CPA, ROI and more that alert you, pause or activate sources, change bids or block placements.
Social, search, native, push and pop presets, including Meta, Google, TikTok, Microsoft, Taboola, Outbrain, MGID, PropellerAds, Adsterra and ExoClick. Each fills in the platform's own click-ID and placement macros.
Pass zone, creative, campaign or anything else through subid and sid1 to sid10. Name a slot and it becomes a report column with that name, with a different name per source if you like.
On placement networks the link builder offers to put the zone ID into the right slot, so placements from different networks land in one report you can compare.
Meta Conversions API, TikTok Events API, the Snapchat, Pinterest and LinkedIn Conversions APIs, Microsoft Advertising offline conversions and Google Ads enhanced conversions, set per source and conversion type.
For push, pop and native networks: a postback URL with the macros you need, such as click ID, payout, country, sub-IDs and conversion type.
Open any conversion to see each postback it fired, with the URL and whether it succeeded. Refused inbound postbacks are listed with the reason.
EPC, CR, CPA, spend, profit, ROI, clicks or conversions over 1 hour to 7 days, per offer, source, campaign, ad group, ad or placement, with a minimum-clicks gate so a rule never fires on a handful of visits.
Alert you, pause or re-activate a source at its traffic platform, change a bid by a percentage, or block the losing placements of a network campaign.
Every rule starts in record-only mode. A dry-run test shows how many targets match before you let it act, and every run is kept in the execution history.
Revenue, cost, margin and CPA per placement, with the exact cost where the network reports it per zone and an estimate where it does not.
Zone blocks, bids per placement, the campaign bid, the daily budget and country, device or hour exclusions each run Off, Advise (you approve proposals) or Auto, as far as the network allows. Unblocking always stays with you.
Exact zone cost and blocking on Adsterra, PropellerAds, MGID, RichAds, Zeropark, HilltopAds, PopAds, Bidvertiser, Push.House, ExoClick, TrafficStars and TrafficJunky. Other networks get estimated cost and block proposals.
See which source, campaign and placement makes money, block the ones that don't, and let the ad platform optimise on real conversions.
Keep offers and affiliate networks in one place, receive their postbacks from ready-made templates, and rotate offers with smartlinks.
Run tracking for your team and your clients on GoAdserver, with rights per tracker area and members limited to the traffic sources they work on.
Connect your affiliate networks
Set up your offers and sources
Go live and start optimizing
Create a tracker account at panel.go-track.net and build your first tracking link in a few minutes.
Billed by usage: clicks, tracker hits and conversion postbacks count as events in your GoAdserver plan. See the plans and how usage is counted.
Step-by-step guides for tracking links, postbacks, Conversions APIs, rules and Agentic Media Buying in the GoAdserver docs.
