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Frequently asked questions
Common questions about setup, attribution and how GoTrack fits your operation
What is GoTrack?
GoTrack is the click and conversion tracker of GoAdserver. It records clicks on your tracking links, receives conversions from affiliate networks, forwards them to the ad platforms you buy from, imports your ad spend and reports profit and ROI per offer, source and placement.
Which conversion tracking methods does it support?
Server-to-server postbacks first. When a partner cannot fire S2S, the Conversion snippets page generates a 1x1 image pixel, a 0x0 iframe, a JavaScript snippet or a Google Tag Manager tag that reports to the same conversion endpoint. See Postbacks & Conversions.
Can I send conversions to Meta, TikTok or Google?
Yes. Per traffic source and conversion type you can forward conversions to the Meta Conversions API, TikTok Events API, the Snapchat, Pinterest and LinkedIn Conversions APIs, Microsoft Advertising and Google Ads enhanced conversions, or to any postback URL. See how to send conversions to Meta.
How does GoTrack know what I spent?
Connect your ad accounts under API Integrations and spend is imported every day, for example from Facebook, Google Ads, TikTok, Taboola, Outbrain, PropellerAds, ExoClick or Adsterra. Profit and ROI are then calculated for you. See Ad Spend & Cost Tracking.
Can GoTrack block placements that lose money?
Yes. Placement rules block losing zones on a network campaign, and Agentic Media Buying judges every zone on revenue against cost and blocks, re-bids or proposes changes within the limits you set, on networks whose API allows it. See Agentic Media Buying.
Can I track more than one conversion event?
Yes. You can use up to 26 conversion types (A to Z), each with your own label such as sign-up, deposit or sale, and see them side by side in your reports.
Can I use my own tracking domain?
Your clicks run on the tracking domain of your account. Using a domain of your own is possible where your platform offers custom domains; contact us to set it up.
How much does GoTrack cost?
GoTrack is part of GoAdserver and is billed by usage: clicks, tracker hits and conversion postbacks count as events in your plan. See the GoAdserver pricing page.
Is GoTrack only for affiliates?
No. It is for media buyers, affiliates, agencies and ad networks: anyone who buys traffic and gets paid on conversions, or runs tracking for clients.